News

The Alta Group and Philanthropy

When Roody Rasmussen started the Alta Group, Inc. in 1993 Philanthropy was part of the DNA. Myself and Dave Allan, along with the rest of the Alta Group have continued that tradition every year.  Our goal is 1% of gross revenue is to be donated to non-profits and other organizations in need. We feel gross revenue is a better goal than some sort of % of profit. Profit is too easily manipulated.

The Alta Group and Philanthropy

When Roody Rasmussen started the Alta Group, Inc. in 1993 Philanthropy was part of the DNA. Myself and Dave Allan, along with the rest of the Alta Group have continued that tradition every year.  Our goal is 1% of gross revenue is to be donated to non-profits and other organizations in need. We feel gross revenue is a better goal than some sort of % of profit. Profit is too easily manipulated.

Why we have Pro and Sport sides of our website

Why have a Professional side and a Sport side of your website?

Good question. The Alta Group was born from the passion of outdoor adventure. The majesty of the mountains and all the soul enhancing opportunities they provide is the DNA of our group. All of the manufacturers that we have represented over the past 28 years provided the best products for all enthusiasts to enjoy the outdoors safely and comfortably while offering the best performance for their pursuits. We stand by that today.