Industry

The Alta Group and Philanthropy

When Roody Rasmussen started the Alta Group, Inc. in 1993 Philanthropy was part of the DNA. Myself and Dave Allan, along with the rest of the Alta Group have continued that tradition every year.  Our goal is 1% of gross revenue is to be donated to non-profits and other organizations in need. We feel gross revenue is a better goal than some sort of % of profit. Profit is too easily manipulated.

The Alta Group and Philanthropy

When Roody Rasmussen started the Alta Group, Inc. in 1993 Philanthropy was part of the DNA. Myself and Dave Allan, along with the rest of the Alta Group have continued that tradition every year.  Our goal is 1% of gross revenue is to be donated to non-profits and other organizations in need. We feel gross revenue is a better goal than some sort of % of profit. Profit is too easily manipulated.

Trade Shows and Badges

I’ve kept the badges from every tradeshow I’ve been to. Weird, I know!

Tradeshows...

I have been attending the various tradeshows within the Outdoor Industry for 30 years or so. For the past 25 years as a sales rep, the 5 years before I attended as a Vendor (Sundog if you remember) and a buyer (The North Face and Vertical Club (Yes, Club, not World yet)).