Sheila Raff


Sheila Raff

I grew up in Seattle and spent my summers in Colorado working on my uncle’s ranch. As a kid, I loved being outside no matter the activity. My first job in the Outdoor Industry was with Horny Toad Activewear opening their flagship retail store in Telluride, Colorado. Subsequently, I worked for industry leaders such as Patagonia and REI. I joined the Alta Group in 2015 and love working with such a great group of people and representing excellent brands. Outside of work, I am a mom to an energetic 11-year-old daughter, an avid rock climber and road cyclist, and general all-around pursuer of outside activities.
Territories Served



Recent Blog Posts


Post date: Fri, 04/01/2022    Posted in: Product Feature

Looking back at Mount Olympus, the highest point in Olympic National Park, was the highlight of a week- long backpacking trip I did last summer.  This meadow was my favorite section of the trip; no people to be seen and on high alert for bears. The meadow seemed to be untouched by humans.

Post date: Thu, 02/17/2022    Posted in: News


Post date: Mon, 01/24/2022    Posted in: News

Justin: Yo Scott, what did the Sierra Mountain Guide trip report say on their last update? 

Me: Looks like the ice is forming and hike is filled in and packed down so no need for show shoes… but a weird warming trend coming through…