When Roody Rasmussen started the Alta Group, Inc. in 1993 Philanthropy was part of the DNA.
I grew up in Seattle and spent my summers in Colorado working on my uncle’s ranch. As a kid, I loved being outside no matter the activity. My first job in the Outdoor Industry was with Horny Toad Activewear opening their flagship retail store in Telluride, Colorado. Subsequently, I worked for industry leaders such as Patagonia and REI. I joined the Alta Group in 2015 and love working with such a great group of people and representing excellent brands. Outside of work, I am a mom to an energetic 11-year-old daughter, an avid rock climber and road cyclist, and general all-around pursuer of outside activities.
Recent Blog Posts
Why have a Professional side and a Sport side of your website?