Sheila Raff


Sheila Raff

I grew up in Seattle and spent my summers in Colorado working on my uncle’s ranch. As a kid, I loved being outside no matter the activity. My first job in the Outdoor Industry was with Horny Toad Activewear opening their flagship retail store in Telluride, Colorado. Subsequently, I worked for industry leaders such as Patagonia and REI. I joined the Alta Group in 2015 and love working with such a great group of people and representing excellent brands. Outside of work, I am a mom to an energetic 11-year-old daughter, an avid rock climber and road cyclist, and general all-around pursuer of outside activities.
Territories Served



Recent Blog Posts


Post date: Tue, 06/26/2018    Posted in: Industry, News

When Roody Rasmussen started the Alta Group, Inc. in 1993 Philanthropy was part of the DNA.

Post date: Thu, 02/08/2018    Posted in: News

Why have a Professional side and a Sport side of your website?

Post date: Thu, 01/04/2018    Posted in: Industry

Although I probably had the shortest tenure as FNG in Alta Group history (3 months, thanks Scott!), I’m still only 9 months into the job.