Thinking

Post date: Fri, 04/01/2022    Posted in: Product Feature

Looking back at Mount Olympus, the highest point in Olympic National Park, was the highlight of a week- long backpacking trip I did last summer.  This meadow was my favorite section of the trip; no people to be seen and on high alert for bears. The meadow seemed to be untouched by humans.

Post date: Thu, 02/17/2022    Posted in: News

DIEJ

Post date: Mon, 01/24/2022    Posted in: News

Justin: Yo Scott, what did the Sierra Mountain Guide trip report say on their last update? 

Me: Looks like the ice is forming and hike is filled in and packed down so no need for show shoes… but a weird warming trend coming through…

Post date: Tue, 01/04/2022    Posted in: Product Feature

Ahh, Spring 2020. I remember it like it was a decade ago. In addition to having a lot of adventures planned for that year, I was psyched to get my feet into the newly launched Oboz Arete.

Post date: Wed, 10/27/2021    Posted in: Industry, Product Feature

Interview by Steven Masters

Post date: Tue, 10/05/2021    Posted in: Industry, News

For the first time in almost two years everybody in the Alta Group, Inc. got together for what is normally our annual sales/planning meeting. Oh, how we missed being in person together. Two years of meeting as a group via Zoom has been rough, as you all know…

Post date: Tue, 06/26/2018    Posted in: Industry, News

When Roody Rasmussen started the Alta Group, Inc. in 1993 Philanthropy was part of the DNA.

Post date: Thu, 02/08/2018    Posted in: News

Why have a Professional side and a Sport side of your website?

Post date: Thu, 01/04/2018    Posted in: Industry

Although I probably had the shortest tenure as FNG in Alta Group history (3 months, thanks Scott!), I’m still only 9 months into the job.