Steven Masters


Steven Masters

I grew up in the Northeast, romping around the Berkshires, Greens, and Adirondacks. I started skiing when I was six, picked up backpacking, climbing, and canoeing in college, and after moving to the Pacific Northwest and determining I didn’t have enough expensive hobbies I added biking, running, and fishing. My biggest passions are ski touring, alpine climbing, and big backpacking trips (I’ve completed the Long Trail, John Muir Trail, Wonderland Trail, Timberline Trail, and hiked the Olympic Coast).

I spent 10 years working outdoor retail between Eastern Mountain Sports, REI, Arc’teryx/Salomon, and KAVU before starting with The Alta Group. I love my role and being able to spend time working with our retailers, brands, and consumers to inspired and educate folks. I’m genuinely proud of the brands that we represent for both their dedication to quality and their environmental initiatives. Every day is a new opportunity and I’m stoked to get after it!
Territories Served



Recent Blog Posts


Post date: Tue, 06/26/2018    Posted in: Industry, News

When Roody Rasmussen started the Alta Group, Inc. in 1993 Philanthropy was part of the DNA.

Post date: Thu, 02/08/2018    Posted in: News

Why have a Professional side and a Sport side of your website?

Post date: Thu, 01/04/2018    Posted in: Industry

Although I probably had the shortest tenure as FNG in Alta Group history (3 months, thanks Scott!), I’m still only 9 months into the job.