When Roody Rasmussen started the Alta Group, Inc. in 1993 Philanthropy was part of the DNA.
I grew up in the Northeast, romping around the Berkshires, Greens, and Adirondacks. I started skiing when I was six, picked up backpacking, climbing, and canoeing in college, and after moving to the Pacific Northwest and determining I didn’t have enough expensive hobbies I added biking, running, and fishing. My biggest passions are ski touring, alpine climbing, and big backpacking trips (I’ve completed the Long Trail, John Muir Trail, Wonderland Trail, Timberline Trail, and hiked the Olympic Coast).
I spent 10 years working outdoor retail between Eastern Mountain Sports, REI, Arc’teryx/Salomon, and KAVU before starting with The Alta Group. I love my role and being able to spend time working with our retailers, brands, and consumers to inspired and educate folks. I’m genuinely proud of the brands that we represent for both their dedication to quality and their environmental initiatives. Everyday is a new opportunity and I’m stoked to get after it!
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Why have a Professional side and a Sport side of your website?