Greg Houston


Greg Houston

I was born and raised in Tennessee but transplanted to sunny Southern California. I thrive on adventures and good times in the outdoors with friends and family. With 20 years of Outdoor Industry experience and almost 30 years of rock climbing; playing in the outdoors has brought me to the realization that life is precious and the words FUN, EXCITEMENT, and CHALLENGING should be used on a daily basis! Working with the Alta Group, and with amazing brands like Petzl, Julbo, and Nikwax has allowed me to continuously stay within my industry of choice and fulfill my passions. I’m a firm believer in helping others, doing what makes you happy, and always putting your best foot forward. Cheers to life’s adventures whether they be big or small!
Brands Represented:
Territories Served



Recent Blog Posts


Post date: Tue, 06/26/2018    Posted in: Industry, News

When Roody Rasmussen started the Alta Group, Inc. in 1993 Philanthropy was part of the DNA.

Post date: Thu, 02/08/2018    Posted in: News

Why have a Professional side and a Sport side of your website?

Post date: Thu, 01/04/2018    Posted in: Industry

Although I probably had the shortest tenure as FNG in Alta Group history (3 months, thanks Scott!), I’m still only 9 months into the job.